Diamond Jubilee Celebrations
Bangalore
Nov 11, 24
BMA Diamond Jubilee Celebrations & Founding Day Convention
Theme: ‘Driving Excellence through Co-Creation’
Today firms compete to create value to their customers. In this process, the suppliers and the customers collaborate with each other to create higher value in knowledge profitability. This collaboration or synergy enhances the quality. Hence, the theme chosen by Bangalore Management Association for the conference planned on 10th October 2013, is ‘Driving Excellence through Co-creation’
Co-creation is a form of marketing strategy or business strategy that emphasizes the generation and ongoing realization of mutual firm-customer value. It views markets as forums for firms and active customers to share, combine and renew each other’s resources and capabilities to create value through new forms of interaction, service and learning mechanisms. Value is co-created with customers if and when a customer is able to derive greater value from its product-service investment in the form of new knowledge, higher revenues/ profitability and/or superior brand value/loyalty.
Some management gurus opine that at the core of collaboration is co-creation: customers aren’t just customizing; they’re collaborating with vendors to create unique value. Co-creating with customers who are innovators and thought leaders enables firms to create unique value to them, then to apply what is learnt in expanding firm’s offerings and selling to other customers. Co-creation is beyond mere synergies.
Event Agenda
Day | Time | Session Title | Speaker |
|---|---|---|---|
Day 1 | 10:00 AM – 12:00 PM | Session 1: The Future of Leadership | Mr. Ravi Kumar |
Day 1 | 12:30 PM – 02:30 PM | Session 2: Building Agile Teams | Ms. Anita Sharma |
Day 2 | 10:00 AM – 12:00 PM | Session 3: Innovation in Strategy | Mr. John Mathew |
Day 2 | 12:30 PM – 02:30 PM | Session 4: Culture & Digital Shifts | Ms. Lakshmi Rao |
About Speakers
Mr. Ravi Kumar
Ravi Kumar is a seasoned leadership coach with over 15 years of experience in corporate transformation and managing hybrid teams. He has worked with Fortune 500 companies to develop resilient, inclusive leadership pipelines across diverse industries. Ravi is a certified executive coach and frequently mentors emerging leaders through structured accelerator programs and leadership incubators.
Ms. Anita Sharma
Anita Sharma is an agile consultant and dynamic keynote speaker known for driving organizational change in complex environments. With a rich background in agile transformations across technology, finance, and manufacturing sectors, she blends people-centric design with operational agility. Her workshops are widely recognized for their energy, clarity, and practical takeaways.
Mr. John Matthew
John Matthew is a business strategist who specializes in helping companies scale through innovation and structured growth frameworks. His work integrates design thinking, strategic foresight, and systems leadership to unlock new market opportunities. John also teaches at management schools and innovation labs, where he mentors entrepreneurs and senior executives alike.
Ms. Lakshmi Rao
Lakshmi Rao is an expert in digital culture and human-centered leadership design. She partners with organizations undergoing digital transformation to create values-driven, inclusive leadership systems. Her approach draws from behavioral science, emotional intelligence, and a deep understanding of organizational dynamics. Lakshmi also champions women in leadership and cultural equity in the workplace.